Food Products Marketing
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Course Description
COURSE CONTENT
- Introductory lecture on marketing and working methods
- Essential to Entrepreneurship, Organization and Economy
- Food sector
- Social responsibility and marketing ethics
- Strategic Management
- Product Innovation Process
- Harmonization of the technological process and marketing offer
- Marketing in the Internet Age
- Marketing Management
- Marketing plan
- Analysis of Marketing Opportunities
- Selection of Target Markets
- Developing Marketing Mix
LEARNING OUTCOMES
- identify the changes in the environment and expose possible product adaptations in accordance with the organization's goals, in order to meet the needs of the consumer
- analyze the existing products and explain the measures to improve the marketing offer
- analyze the compliance of the manufacturing process with the organization's marketing needs
- relate the production and development of a new product
- propose measures and activities of the socially responsible business organization