Food Products Marketing

Course Coordinator

ECTS points:
3

Program:
preddiplomski

Course number:
66912

Course Description

COURSE CONTENT

  1. Introductory lecture on marketing and working methods
  2. Essential to Entrepreneurship, Organization and Economy
  3. Food sector
  4. Social responsibility and marketing ethics
  5. Strategic Management
  6. Product Innovation Process
  7. Harmonization of the technological process and marketing offer
  8. Marketing in the Internet Age
  9. Marketing Management
  10. Marketing plan
  11. Analysis of Marketing Opportunities
  12. Selection of Target Markets
  13. Developing Marketing Mix

LEARNING OUTCOMES

  • identify the changes in the environment and expose possible product adaptations in accordance with the organization's goals, in order to meet the needs of the consumer
  • analyze the existing products and explain the measures to improve the marketing offer
  • analyze the compliance of the manufacturing process with the organization's marketing needs
  • relate the production and development of a new product
  • propose measures and activities of the socially responsible business organization