Marketing in biotechnology, food technology and nutrition
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Course Description
COURSE CONTENT
Defining marketing; the role of marketing in everyday business, marketing and social responsibility; four marketing functions and marketing mix; product policy, distribution policy, promotion and pricing policy; market research and information systems, the implementation of marketing mix in biotechnology: Croatian and international case studies; development of optimal marketing strategies in biotechnology (internal and external environment analysis; SWOT analysis, strategy formulation, implementation, feedback and control)
Lectures
Lectures: 10
Seminars: 10
Description of course/module requirements: Oral exam, project/paper writting