The course includes several sections relating to legislation, consumer science and consumer perception related to food safety and dietary tendencies
- Factors affecting the relationship between human and food.
- Legislation in Croatia and the EU related to labeling and advertising of food and consumer protection.
- Consumer behavior models. Quality perception of consumers.
- Tendencies in diet and dietary behaviour, and consumer segmentation in relation to dietary habits.
- Consumer confidence in the supply chain and beliefs associated with the way of food production.
- National and international research results related to consumer relations and food labeling. Food policy as a result of dietary behavior.
- Basic principles and principles of consumer behavior regarding food safety (examples and reasons of the current state and trends). Consumer perceptions regarding food safety in the food chain: case studies. Seminars and outfield work (outfield exercises) contributes to a better understanding of complex relationships between consumers, nutrition/food and health.
- interpret legislation related to food safety policy and consumer protection
- comment consumer attitudes related to food, food labelling, and food safety
- group factors influencing consumer behaviour and theoretical models that contribute to a better understanding of the mentioned issues
- link consumer behaviour with national food policies and vice versa
- integrate the knowledge of consumer behaviour to provide good quality prediction of behaviour in situations related to food safety and food availability
- develop and evaluate a tool for collecting consumer behaviour data, according to the target research goal